The app includes thousands of hours of radio, music and podcasts, which can be listened to live or saved for later. Much like Spotify or Soundcloud, BBC Sounds creates a constant stream of audio for users, recommending new suggestions based on what’s previously been listened to.
Mother Design spent a year working closely with BBC in-house teams to name and brand the app, and create a launch campaign. The agency created a visual language based on human gestures, building up a library of colourful brushstroke-like elements that can be added to photos, used as backgrounds and incorporated into branding.
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