BBC One: Dracula billboard

Category: Print Advertising; Entered by: BBC Creative

To raise awareness of a new version of Dracula, the classic horror story that was airing on BBC One, BBC Creative came up with this striking billboard which reflects a fundamental aspect of Dracula’s character – his relationship with the night. 

Installed in two sites — London and Birmingham — by day the billboards featured a vast white space containing 50 bleeding stakes. Then, as night fell, these came alive, with the evening light shining through the stakes to form a shadow of the legendary character of Dracula.

While the billboards themselves may not have been seen by many, a filmed version showing how they changed at night went viral worldwide, with over seven million views.

Agency: BBC Creative
ECD: Helen Rhodes

Head of Planning: Mike Lean
Head of Production: James Wood
Creative Director: Olly Harnett
Creatives: James Fairfield, Mathew Rees, Reuben Dangoor,  Vikki Stephenson, Dominic Lea
Audio: Lewis Clark
Pictures: Victoria Dalton
Producers: Ivana Bohuslavova, Sophie Knott
Project Manager: Astrid Reiner
Planner: Sam Pavey
Design: Johnny Ace, Amir Saidani, Kieran Ahmed, Geraint Williams
Editors: Thomas Ioannou, Chris Knox
BBC Marketing Manager: Faye Jones
BBC Marketing Executive: Lucy Hodson
BBC Media Planning Lead: Marc Jones
BBC Campaign Planner: Gemma Threlfall
BBC Social Media Executive: Emily Mitchinson
External Sound/Bark: Andy Humphreys
Stills Photographer: David Ellis