This ad film was made to launch BBC Sounds, an app which brings together all of the BBC’s audio offerings including radio, music and podcasts. To illustrate the seamless nature of the app, the spot follows a woman going about her day and encountering various stars as she listens to a mix of shows. Musicians, film stars, comedians, football players, and BBC journalists all make an appearance, demonstration the breathe of content available on the app.

Credits:
ECD – Laurent Simon. Creative Head – Jamie Starbuck. Creatives – Nick Robinson and James Reynolds. Senior Planner – Jenny Double. Production – James Wood, Ken Rodrigues, Emma Hamilton. Project Managers – Astrid Reiner and Phoebe Bibbings.