Stereo: BBC, The Troubles at 50

Honourable Mention: Advertising, Integrated Campaigns

Creative agency Stereo was briefed by BBC Northern Ireland to create an out-of-home and social campaign for the broadcaster’s collection of programming commemorating 50 years of The Troubles, aimed at viewers under the age of 35. The main challenge was to make the historical content relevant and appealing to younger, tech-savvy audiences who consume media across multiple platforms and streaming options.

The team wanted to avoid the clichéd, worthy messaging that is often used in promoting this kind of content, so Stereo created a bold, modern campaign combining archive photography with the line, Your Present Has A Past. The visual identity was also combined with provocative headlines on social channels that aimed to spark debate and conversation – a brave approach for the BBC to take with such a polarising and sensitive issue.

Agency: Stereo
Design Leads: Luke Bright, Gavin Day
Motion Designer: Charlie Keeper
Designer: Lauren Harewood
Senior Artworker: Francois Blanchard
Senior Account Manager: Emma Looby
Producer: Cherry-Ann Keegan
Copywriter: Joe Richardson
Head of Copy: Julien Hunt
Motion Director: Matt Fryer
Design Director: Lee Levy
Creative Director: Matthew Simpson
BBC Head of Creative: Paul Brolly
Lead Creative: Paul Sheridan
Digital Creative: Tom Hughes
Business Coordinator: Jo Bell
Head of Marketing: Sinead Flynn
Marketing Executives: Emma Scholes, Damian Connor
Head of Marketing, Audiences and Communications: Kathy Martin


Milton Keynes