BBC Creative: BBC Two idents

Honourable Mention: Design, Motion Graphics and Moving Parts

This is the second batch of BBC Two idents, following last year’s initial rebrand by BBC Creative and Superunion, which won an award in the 2019 Annual. The new idents are created by BBC Creative and Superunion, in collaboration with animators including FutureDeluxe, Buck Design, and More and More. As in the previous ones, they show a devotion to craft and aim to reflect the channel’s commitment to specialism, creativity, alternative outlooks, challenging and complex programming, and unorthodox DNA.

Audio to accompany the animations was created by award-winning British composer and sound designer Alex Baranowski. Each soundscape was built from the acoustic foundation of the same two notes, which, depending on the visual story it accompanies, evolves uniquely to produce an atmospheric journey to complement the themes of the idents.

BBC Marketing:
Portfolio Head of Marketing: Niki Carr
Marketing Manager, BBC Two: Kerry Wilson
BBC Creative:
Director: Justin Bairamian
ECD: Laurent Simon
Deputy ECD: Helen Rhodes
Head of Production: James Wood
Head of Design: Laurence Honderick
Design Director: Josh Moore
Planner: Rosanagh Ker
Project Manager: Phoebe Bibbings
Producer: Ken Rodrigues
Production Managers: Emma Hamilton, Rachael Aldridge
ECD: Stuart Radford
Creative Director: Katherina Tudball
Designer: Erik Brattested
Strategy Director: John Shaw
Account Director: Suzanne Neal
Senior Account Manager: Nicola Bennett-Cook
Music: Alex Baranowski
Collaborators: Future Deluxe, More and More, Buck, Weareseventeen


Milton Keynes