BBC Winter Olympics: Extreme by Nature campaign animation

Category: Animation; Entrant: BBC Creative

Created to accompany the BBC’s coverage of the Beijing 2022 Winter Olympics, Extreme by Nature imagines a world where Winter Olympians are transformed into figures made of pure snow and ice, showcasing the unique grit required to compete in one of sport’s toughest spectacles.

The mixed-media animation creates two distinctly crafted worlds within a cube: one brought to life in stop motion as individually 3D-printed frames, and the other made through a combination of practical camera effects, CGI and post. The campaign ran on BBC One and Two, as well as on BBC iPlayer and third-party streaming platforms. It was also posted organically across BBC social channels.

Winter Olympics: Extreme by Nature
Category: Animation
Entrant: BBC Creative
Agency: BBC Creative
Creative Directors: James Cross, Tim Jones
Creatives: Reuben Dangoor, Stuart Gittings
Planner: Sam Pavey
Producer: Liz Dolan
Project Manager: Matt Totterdell
Production Company: Blinkink
Director: Balázs Simon
Executive Producer: Bart Yates
Head of Production: Alex Halley
Producer: Rebecca Little
Production Manager: Theo Cassels
Runner: Iona Rae
Director of Photography: Max Halstead 
1st AC: Toby Goodyear
Stop Motion Animator: Andy Biddle
Stop Motion Animator & Rigger: Andrew Spradbery
Art Director: Jennifer Kidd
Art Department Assistant: Beattie Hartley
BTS Videographer: Joe Eckworth
Studio: Clapham Road Studios
Studio Manger: Daisy Garside
Caterers: Konrads Kitchen
Phantom Camera for Ice Explosion: Love High Speed
Art Direction & Set Dressing: Jennifer Kidd
Props: Scale Model Studios
Clear Prints: Elliot Spencer Colley
White Prints: 3M BIC
3D Printing Technicians: Janine Downs, Anastasis Constanti, Stephen Knowles, Georgina Kipling
BTS Filming: Cameron Thomas
Post Producer: Máté Barbalics
3D Modelling: Bernadett Dián
Rigging: Róbert Tóth
3D Animation: Bea Ujj, Zoltán Záhorszki, György Fábos, Zsolt Mérey Kádár
FX Artist: Gábor Abbas
Compositor: András Pflum
Post Production House: Gyár
VFX Producer: András Piroska
VFX Supervisor: Áron Hargitay
Head of CGI: Sándor Garaczi
CGI Lead Artist: Ádám Mariházi
CGI Generalists: Zoltán Markó, István Bori
Lead Compositor: Shahab Hosseini
Senior Compositor: Áron Németi
Clean up: Balázs Lublovári, Viktor Miltényi, Iván Vörös
Rendering: Fox Renderfarm
Post Production Company: Feature Films for Families
Post Producer of Feature Films For Families: Péter Barbalics
Grade: Jonny Thorpe @ Glassworks