BBH: Finger Lickin’ KFC

Print campaign

The strapline, Finger Lickin’ Good hasn’t been used by kfc for several years but it’s making a comeback in this striking new print campaign  from bbh. Each execution features an item from kfc’s menu rendered using the good ol’ method of hand and finger-printing. For example, prints of fingers form fries and finger tips of paint form individual pieces of sweetcorn on a cob. “We wanted to create a fresh graphic take on the long running Finger Lickin’ Good endline,” explain creative team Nick Kidney and Kevin Stark. “kfc is always eaten with your fingers, why not take that to the simplest of solutions; a campaign made up entirely of finger­prints. Full marks to the client for being brave enough not to feature token packshots of real food. The result, a clean poster campaign that sums up the spirit of kfc.”

Of course, the need for licking fingers after eating a KFC meal may be attributable to the greasy nature of deep fried food and so it only takes a short leap of imagination to think of the images in this campaign as being created with very greasy hands rather than paint. An association which might be deemed slightly unfortunate.


You may also like

Spiritualized and Farrow: made for each other

Detail from the inside cover of Spiritualized’s new album, Songs in A&E. Concept, design, direction: Farrow/Spaceman. Photography: John Ross
Spiritualized’s Jason Pierce cut several minutes off his album Ladies and gentlemen we are floating in space just so that the running time looked better typographically on the packaging. His partnership with designer Mark Farrow has produced some of the finest sleeve design of recent times. CR interviewed the pair of them on the eve of the release of Spiritualized’s new album

Art Directors Club Award For CR

Creative Review was one of several UK-based winners at the Art Directors Club awards in New York last week, picking up a silver for our Monograph series.

Dream Big

Isles of Scilly film part 1 for adidas ‘Dream Big’ campaign by 180 Amsterdam
As UEFA Euro 2008 rapidly approaches, the footie-related advertising cometh. This latest football fare comes from 180 Amsterdam for adidas, and consists of a series of films shown online based around the theme ‘Dream Big’. The films’ twist is that rather than concentrating on the big teams that are vying to win Euro 2008, they look instead at some of the world’s smallest teams, and stresses that they too can dream big, no matter how tiny they might be.

08annual_0.jpg - The Annual 2008 - 267

The Annual 2008

Almost 100 pages of the finest work of the year as selected by our esteemed judges and published in our bumper, double May issue


Client Manager


Senior Designer

Crown Growing Brand Belief