World Cup-themed advertising has been slow to emerge for the 2018 tournament, and much of what has come out so far has been somewhat underwhelming. But with the event kicking off next week, we’re likely to see the big releases appear over the next few days.
First up is this epic spot from Beats, titled Made Defiant. Defying the commonly held belief that the kids have no attention span these days, it comes in at over four minutes long and in the form of a ‘mixtape’ featuring contributions from four of the games top players as well as cameos from Serena Williams, Thierry Henry and Patrice Evra.
Register to keep reading
We promise it takes less than 2 minutes!
Once registered you can read this article and opt to receive our newsletter. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so.
If your email address is registered we will send you an email to recover your password.
+44 (0)2072923703 or email@example.com