Beautiful New Homeowner Loan Ads On The Telly. Honestly.

Still from one of two new ads written by BBH and directed by National Television of Not To Scale for new homeowner loan comapany, Fair & Square
Let’s face it: the Homeowner Loan sector isn’t well known for its beautifully crafted television advertising. Unless, of course, you feel magically transfixed by seeing Carol Vorderman endorsing the consolidation of all your existing debts by taking out a FirstPlus loan – or cinematically wowed by the ad in which a particularly annoying, apparently football-obsessed wastrel proclaims, “You can really talk to those people at Picture”, while his wife films him on a video recorder they clearly should never have bought…

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