This striking spot from Nike India features 1,440 cricketers and demonstrates the love for the sport in the country, whether you be adult or child, amateur or professional…
The spot is constructed from thousands of still images, painstakingly edited together. According to the agency behind the spot, JWT Bangalore, the images were crowdsourced from cricket grounds across India, with 225,000 shots featured in the finished ad.
Agency: JWT Bangalore
Creative director: Senthil Kumar
Creatives: Dhruv Warrior, Shri Pendakur
Production company: 1st December Films
Editor: Priyank Premkumar