Because the internet: MTV launches GIF and meme-inspired visual identity

MTV has launched a brilliantly bonkers new on-air identity today, featuring idents inspired by internet memes, GIFs and emojis, and social media videos posted by viewers. We spoke to the channel’s VP of creative and marketing Sean Saylor about the refresh, and how MTV hopes to reclaim its reputation for discovering new artistic talent.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire