However, design work on the sleeve has been going on for the best part of a year under the art direction of Gerard Saint and Mat Maitland at Big Active, and has involved no less than 20 image-makers, including David Foldvari, Jody Barton, Genevieve Gauckler, Michael Gillette, Jasper Goodall, Parra and Kam Tang.
Their efforts only become apparent once the packaging is opened. Inside every album is one of four totally different sticker sheets, each crammed full of graphics. The idea, of course, being that you design your own sleeve at home using the stickers provided.
“The packaging was conceived by Big Active and Beck as a means to create an experience integral to the physical CD format,” explains Saint. “It’s actually highly reflective of Beck’s idiosyncratic and creative approach to his art,” he continues. “It invites the listener to get involved and participate in the experience of the album.” The Information is released on 3 October on Umusic.