Beer + taxidermy = packaging innovation

BrewDog has taken unconventional packaging to a higher level for its new beer, The End of History…

Scottish independent beermaker BrewDog has taken unconventional packaging to a whole new level for its 55% proof The End of History. As well as claiming it to be the most alcoholic beer in the world, BrewDog co-founder James Watt also believes it to be the most expensive. A nattily-attired bottle of the Belgian blond ale will set you back a princely £500.

Suggested serving is in a whisky tumbler, as opposed to necking straight from the furry bottle

12 bespoke bottles have been produced. According to your preference you could opt for one of seven dead stoats, four grey squirrels or, for those wanting something a little less common, there’s the single hare.

Watt suggests the beer is, “An audacious blend of eccentricity, artistry and rebellion.”

For ale connoisseurs and the flush of cash, purchases can be made from the BrewDog website.

Thanks to Ann-Marie on the Creative Review LinkedIn group for pointing us in the direction of this story.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London - Competitive


London - £35,000 - £40,000


Birmingham - Salary £30-£35k


Leeds, West Yorkshire - £20,000 - 30,000