Now that the Royal Wedding is out of the way, marketers attention can shift to the next big event: the World Cup. We’ve seen a few ads appear already but the first major piece of World Cup advertising launched tonight, when the BBC ran a promotion for its coverage of the event during the FA Cup final.
The trailer that BBC Creative has produced for the 2018 event features everything you might expect from a World Cup promo – the highs and lows of tournaments past – but with a key difference: everything is rendered in embroidery.
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