“Hi Daniel! Could you send the artwork files over please? We’ll make any last minute amends at our end. Thank you!”
My heart sinks at this perfectly reasonable, chirpy request. I hate this bit. It’s not that I’m overly precious or that I’m unhappy with the design. No, it’s that by sending them the raw, un-PDF’d artwork, I’m letting them get a peek behind the curtain. All of the underlying gubbins will be exposed: grids and guides all over the place; bizarre and inconsistent tags; unconventional processes and unexplainable logic that will make no sense to anyone but me. It all looks wrong.
KEEP YOURSELF CREATIVE
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