Our third round-up of the best new work uploaded to CR’s Feed section includes an in-house studio identity rebrand for Southpaw; a delighfully noirish animation for the Provincetown Film Festival; and a Godzilla print which tries to show the big guy’s sensitive side…
The Feed section of the CR site features work by studios, agencies and individuals from around the world – but it’s easy to miss those projects, so we’re going to be posting regular updates on the best of the work submitted to Feed right here.
And first up, a Godzilla poster by Andy Fielding (above). “It’s not all smashing buildings and stomping on pylons for Godzilla, he has a softer side too, sometimes he even smiles,” Fielding writes. Ahh.
On to identity work, and here’s a really nice example of an in-house studio rebrand by Southpaw (formerly Nexus/H). Creative Director: Glenn Smith and Craig Roderick; Art Director: Kamran Akram; Copywriter: Glenn Smith; Illustrator: Kamran Akram; Photographer: Kamran Akram.
The great thing is that the identity is everywhere around the studio, too – from the lobby (above) to posters and mugs (below). And did you see those USBs?
Here’s the brand film:
Photographer Marcel Christ has been working with chemicals for several years. He’s also just worked on a film of some paint clouds and powder explosions, soundtracked to Flying Lotus. We have it below.
Written and directed by Alex Boatman, The Oystercatcher Catcher, “was inspired by the film noir theme of this year’s festival, and ‘Pecker’, the official PFF mascot,” they tell us. “The animated story reveals Pecker is no ordinary fedora-wearing private-eye. He is actually a thief.” (Full credits on the Feed post here.)
We also liked this packaging design by Everyone Associates for Puma’s new Tricks Collection of boots. Puma, say the studio, “set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots.
“To launch the Puma World Cup 2014 Tricks Collection, we were asked to create limited edition presentation cases for each of their star players. The Tricks collection will be worn by Puma players at the World Cup in Brazil including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus and Yaya Touré. To reflect the unique appearance of the boots and the energy of Brazil, we created a vibrant hinged box that splits open vertically to present the Pink and Blue boots”
Two recent covers for RICS’ magazine Modus were also uploaded by its art director, Christie Ferdinando. The May issue was themed around play and Ferdinando commissioned pixel artist Totto Renna to produce a fictional city scape that referenced computer gameplay. The June issue of Modus magazine for RICS was themed around power – Ray Oranges was commissioned to produce a beautifully abstract city scape with a powerful reference to balance.
Finally, these charming ads for IKEA from TBWA Istanbul illustrate the playful possibilities in furniture. Creative Director: Volkan Karakaşoğlu; Art Director: Sungu Hacışabanoğlu; Copywriter: Kerem Tüte.
If you want to get your work seen by the CR team, just upload it to our Feed section. It costs nothing. Just go here to register. We will be posting regular updates of our favourite work submitted here.