BETC work for Ibis promotes bunny-worthy comfort

BETC London is defying jaded customers not to be won over by a collection of what must be the cutest bunnies in the world in a new campaign for hotel chain Ibis

BETC London is defying jaded customers not to be won over by a collection of what must be the cutest bunnies in the world in a new campaign for hotel chain Ibis.

Filmed over two days at the Ibis London Blackfriars, the online video follows 40 bunnies let loose in one of the hotel’s rooms as they take in the amenities and eventually settle on the chain’s proprietory ‘Sweet Bed’.

Directed by Ornette Spenceley of Independent Films, the video is set to a contemporary remake of Hushabye Mountain by Richard Hawley from Chitty Chitty Bang Bang.

“In some ways the bunnies were in control on this shoot,” says BETC executive creative director Neil Dawson. “At only six weeks old the bunnies were untrained and naturally curious. We were just there to capture the magic as they instinctively gravitated towards the comfort of the bed.”

If anyone is wondering how BETC and Independent fared going against the old mantra of ‘never work with kids or animals’, they can look at the behind-the-scenes film below – although it probably doesn’t paint the whole picture.

Agency: BETC London
Executive Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Ciara O’Meara
Production Company: Independent
Director: Ornette Spenceley
Director of Photography: Niels Reedtz Johansen

Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app updates with new content throughout each month. Get it here

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London - Competitive


London - £35,000 - £40,000


Birmingham - Salary £30-£35k


Leeds, West Yorkshire - £20,000 - 30,000