On World Environment Day in 2023, Better Packaging Co launched a shocking installation on Sydney’s Bondi Beach. Designed and installed by the art and directing collective The Glue Society, the installation depicted a four-metre tall shit (for lack of a better term), which served as a visual representation of the massive amount of plastic waste that is dumped into the world’s oceans every 30 seconds.

According to a recent report by the UN Environment Programme (UNEP), it is possible to reduce global plastic pollution by 80% by 2040 through practical and affordable measures, such as promoting the reuse of plastics. The report also estimates that this action alone could decrease plastic pollution by 30% within the same timeframe.

To address the urgent issue of global pollution, Better Packaging Co introduced a new line of environmentally friendly products called Pollast!c. These include poly mailers, garment bags, reusable carry bags and pallet wrap, all made from 80% to 100% recycled plastic waste collected in Southeast Asia.

The installation was created using countless plastic items that were then covered in biodegradable mesh that was painstakingly shaped and moulded into its final giant form. The colossal, attention-grabbing installation aimed to generate awareness of the real cost of plastic pollution and urge businesses to take significant steps towards sustainable practices and choices by cutting unnecessary waste.

Credits:
Agency: Special Group, New Zealand
ECD: Stu Mallarkey
Producer: Millie Costley-Deakin
Associate Creative Directors: Tom Johnson, Gareth Rice
Production Company: Revolver
Art & Directing Collective: The Glue Society
Executive Producer: Jasmin Helliar
Producer: Melanie Booth
Cinematographer/Photographer: Jordan Maddocks
Model Makers: Yippee Ki-Yay
Post-Production: The Glue Society Studios
PR: Special PR
General Manager: Kelly Grindle