Black Bee Honey brand identity

Category: Brand Identity, Launch; Entrant: Omse

Side by side photos of metallic tins labelled 'black bee honey' and featuring illustrations of nature

Black Bee Honey offers pure, single-origin, 100% British honey. Plus 2% of the brand’s turnover contributes to creating 1,000 acres of new wildflower meadows, a vital habitat for honey bees and other pollinators.

To support its goal of becoming Britain’s favourite honey brand, Omse collaborated with Black Bee Honey to create its new strategic positioning – ‘Keep British Honey Wild’ – and evolve its visual identity. The new brand aims to ‘free the bee’ with a wild set of characters that represent the brand’s key values and celebrate the landscapes and seasons in which each honey is produced.

Each aspect of the brand ecosystem is connected with nature – from a bespoke honey-inspired typeface to a colour palette reflecting British flora and art direction capturing a bee’s ultraviolet vision.

Side by side photos showing a person wearing a t-shirt with illustrated flowers, next to a photo of a tote bag featuring an illustrated bee and the slogan 'bee nice'

Design Studio: Omse
Creative Direction: James Kape, Pedro Messias
Strategy: Pedro Messias
Design: Ed Hatfield
3D Design: Matt Gilbert
Illustration: Cari Vander Yacht, Inga Ziemele,
Florence Poppy Redmore
Photography: Emilia Cocking
Account Management: Sancha Dymott