Danish design agency Kontrapunkt’s minimal cans for Carlsberg Black Gold Pilsner are designed to look as if they have been “dipped in black”. Cans feature a two-colour design and a matt black top and ring pull.
Black Gold has a slightly higher alcohol percentage and a more “intense” flavour than regular Carlsberg. Kontrapunkt says the design pays homage to “historic Black Gold bottles” and reflects “the bold and more full-bodied Pilsner experience”.
Cans went on sale in Denmark at the end of June. The beer was previously packaged in black and silver cans with a white word mark and a red crown. Kontrapunkt stripped out unnecessary details and replaced silver with gold to create a more streamlined design. The Carlsberg logo has been rotated 90 degrees and a hop leaf shape cut out of the ring pull.
The design is similar to Kontrapunkt’s green and silver cans for Carlsberg – which rolled out in Germany last year:
The new design aims to create a visual connection with the brand name and help the beer stand out amongst cans with regular aluminium tops or more intricate designs.