We like a nice bit of print as much as the next leading visual communications blog but, beautiful as they often are, paper company promotions can be a tad predictable. Which is why Blast’s campaign for Conqueror caught our eye
Blast commissioned illustrator Damien Weighill to create 300 drawings on eight different themes: Finance, Transport & Travel, Nature, Communication, Leisure & Entertainment, Work, Science & Technology and Ups & Downs. Those images are available as a free image resource for designers and art directors to download and use if they register at the ‘Endless Possibilities’ website (here).
In addition, Blast designed a 236-page book featuring all the illustrations which acts as both promotional piece and catalogue for the collection. It is divided into eight 32-page sections, one for each theme and each printed on a different Conqueror stock. Fifty thousand copies have been distributed around the world.
Four A2 posters, each featuring a different Weighill drawing, are being sent to design studios to support the campaign.
For another nice paper promotion featured on CR recently, check out SEA’s latest brochure for GF Smith with photography by John Ross in our Feed section here