Bloody Good Period: Typically commercial

Category: Animation; Entrant: Mother London

Bloody Good Period Typically commercial 1

Period poverty charity Bloody Good Period is on a mission to end period shame and help supply products to those who need them. Concerningly, there is still huge shame and taboo attached to periods, despite it being a natural biological function, and this is compounded for many by an inability to freely access or afford period products.

Mother London created this film for the charity, which is directed by Anna Ginsburg and Caitlin McCarthy, to help mark Menstrual Hygiene Day. The #NoShameHere campaign aims to remove the secrecy that surrounds periods and menstrual products via an upbeat and celebratory music video, which reveals the period experiences of a diverse group of ­people who menstruate.

The film is set to a version of CeCe Peniston’s disco classic, Finally, which is retitled Typically and features updated lyrics to bring home period realities. By using positivity and entertainment, the campaign aims to encourage conversation around periods and help shake off shame and stigma.

Agency: Mother
Creatives: Mike Kennedy, Pauline Ashford
Creative Directors: Oli Rimoldi, Anthony Montagne
Executive Creative Directors: Peter Robertson, Susan Hosking
Nanny: Jasmine Beale
Producers: Ally Gunn, Nic Akinnibosun
Mother: Amy Crowe
Business Leads: Matt Taylor, Niki Garner
Strategy: Matt Sadler, Jess Bird
PR: Tom Wong, Carrie Murray
Production Company: Strange Beast
Directors: Anna Ginsburg, Caitlin Mccarthy
Executive Producer: Kitty Turley
Producer: Zoe Muslim
Animation: Campbell Hartley, Harriet Gillian, Charlie Lane Bush, Bianca Beneduci Assad, Magnus Atom, Matt Lloyd, Alex Bernas, Olly Montagu, Giulia Frixione
Animation Assistants: Sacha Beeley, Eloise Garlick, Natasha Pollack, Lois De Silva, Lily Shaul, Julian Gallese, George Wheeler, Bug Shepherd-Barron, Daisy Mojave Holland, Inga Ziemele
Compositing: Magnus Atom, Matt Lloyd
Music Artist: Chiara Hunter
Music Arranger: David Etherington
Music Producer: Sian Rogers
Music Supervisors: Sian Rogers, Joshua Gibbard
Music Production Company: Siren @ Factory Ltd
Publisher: Universal Publishing
Sound Studio: Jungle Sound
Engineer: Hannah Webster