Into the blue: Lufthansa unveils new livery

The graphic design world is mourning the loss of another classic identity with the news that Lufthansa is replacing Otl Aicher’s classic yellow and blue livery with a more ‘premium’ look

Officially announced today (February 7), the Lufthansa Blue project will see the airline’s classic yellow and blue tailfins replaced with a new, deeper blue design. A redrawn wordmark will also feature while the airline’s fuselages are now all white, instead of the existing grey underbelly. The crane logo, created by Otto Firle in 1918, has been retained.

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GRAPHIC DESIGNER

United Kingdom