BMB: First Choice, Press advertising

“We wanted to prove that First Choice understand what it’s really like to be a parent, and how different holidays are when you have kids,” say Beattie McGuinness Bungay creative team Matt Doman and Ian Heartfield of their new press campaign for the tour operator


Real family snapshots, sourced from friends and relatives of the creative team, were used “for a more honest feel, and to avoid that ‘holiday brochure’ look,” they say. The campaign breaks in women’s magazines and will be followed up with TV commercials and online executions.

The campaign is Doman and Heartfield’s first for BMB since joining from Fallon last October.

Art director: Matt Doman
Copywriter: Ian Heartfield
Typographer: Steve Davies 


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