BMW campaign, 180 Amsterdam

180 Amsterdam has created this campaign for BMW Motorrad motorcycles, which will no doubt appeal to bikers everywhere

Titled Unstoppable, the campaign emphasises the GPS device on the bikes, and encourages riders to use it to draw pictures via Google Maps.

Instructions for taking part are given on a website, where users are told to begin by mapping out their drawings on the site. The coordinates that are supplied are then transferred to the gps device, and the bikers are encouraged to get out and ride, going wherever the GPS takes them. Finally users can upload their journeys, photos and films online to share with others.

Creative director: Sean Thompson
Senior art director: Martin Terhart
Art director: Benjamin Bartels
Copywriter: Ulrich Luetzenkirchen


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