Launched by Boiler Room earlier this year, 4:3 is designed to function as something of a cultural trojan horse – inducting fans of the music platform into a world of film and art that fits the Boiler Room ethos, but that they may not already be aware of.
“Boiler Room’s built this interesting proposition, where we’re democratising culture through electronic music and our broadcasting of real life events,” says Chief Content Officer Stephen Mai, who joined the company earlier this year after a stint at LADBible. “We’ve had a shift in the people coming to these events, and noticed that they’re interested in culture throughout the spectrum.”
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