ITV1’s Afterlife show is a spooky drama about a medium who, following a car crash starts to receive messages from “the other side” (as in dead people, not BBC One).
So what better way to promote the series than to scare the bejeesus out of passers-by with a bit of Guerrilla Advertising? Watch what happened here.
Agency: M&C Saatchi
Art director: Will Bates
Copywriter: Curtis Brittles
Creative director: Graham Fink