This poster forms part of a wider campaign for UK homeware store B&Q, titled Change. Made Easier. The OOH work was bold and beautiful, and aimed to emphasise how easy it is to access what you need from the brand via your smartphone, where you can purchase products on the DIY.com website.
The campaign showed B&Q products, including wallpaper, flowers and paint, jumping out of a mobile phone screen. The print and poster campaign accompanied a TV spot, Flip, which has also won an honourable mention in the Annual Awards’ commercials category.
B&Q: Change. Made Easier
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Photographer: James Day