How the brand storytelling trend began – and whether it will ever end

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  • prateek sharma 03/08/2018 at 8:09 am

    The storytelling of your brand makes everyone notice your work

    how to write a brand story

  • james fox 15/11/2017 at 6:15 pm
  • Gray Gill 10/11/2017 at 3:28 pm

    You’re absolutely right, Nick. Every single one of your generic examples is spot on.

  • Paul Kalbfleisch 01/11/2017 at 2:34 pm

    Wow. That was cynical.

  • Jayne De Sesa 01/11/2017 at 1:59 pm

    Storytelling is an advertising technique and would be better called storyselling.

  • Colin Cather 31/10/2017 at 5:03 pm

    Blimey, Nick, I’d love to re-light your campfire. The story-thing is a (very practical) way to help clients think about their brands; writing a brand narrative (in the Joseph Campbell ‘monomyth / hero’s journey’ sense, or more latterly the Jonah Sachs ‘Winning The Story Wars’ sense) gives a framework for that. As a simple example, there’s a significant mindshift when brand owners see that they are not the hero, but the mentor, in a big story (that does involve a struggle) that they get to tell and re-tell. Ad and PR campaigns are the chapters or episodes in that brand narrative.
    Call me (Ismael).


Bristol but would consider flexible working for the right candidate


Leeds or London with travel to Leeds Min 3 days a week