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Adam Morse on his journey to directing
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Creativity Sucks! podcast returns with an episode on humour
We ease you gently into the fourth series of Creative Review’s podcast with a discussion on humour in advertising, looking at what works and what doesn’t
How accessible wayfinding is going beyond the visual
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Loewe’s brand film finally explains how to pronounce its name
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Dawn Baillie’s famous movie posters go on display
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
From advertising to Hollywood and back again
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How to bring online fandom into the real world
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The storytelling of your brand makes everyone notice your work
how to write a brand story
had to dig up this older article that supports… http://www.adweek.com/agencyspy/stefan-sagmeister-to-creatives-no-fckhead-you-are-not-a-storyteller/70383
You’re absolutely right, Nick. Every single one of your generic examples is spot on.
Wow. That was cynical.
Storytelling is an advertising technique and would be better called storyselling.
Blimey, Nick, I’d love to re-light your campfire. The story-thing is a (very practical) way to help clients think about their brands; writing a brand narrative (in the Joseph Campbell ‘monomyth / hero’s journey’ sense, or more latterly the Jonah Sachs ‘Winning The Story Wars’ sense) gives a framework for that. As a simple example, there’s a significant mindshift when brand owners see that they are not the hero, but the mentor, in a big story (that does involve a struggle) that they get to tell and re-tell. Ad and PR campaigns are the chapters or episodes in that brand narrative.
Call me (Ismael).