Branding Metallica

Metallica’s new logo, designed by Turner Duckworth, is based on the band’s original version
from 1981. TD also designed the identity and packaging for the new album, Death Magnetic
“I was worried that as music fans are so into credibility,” says designer David Turner, “if people knew that an agency that worked for Waitrose were doing Metallica, it might make the band look uncool. But Lars [Ulrich, from the band] said that was bollocks and that they just wanted the best people to do this.” Turner Duckworth talked to CR about their latest project: branding the rock beast that is Metallica…

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