Branding Metallica

Metallica’s new logo, designed by Turner Duckworth, is based on the band’s original version
from 1981. TD also designed the identity and packaging for the new album, Death Magnetic
“I was worried that as music fans are so into credibility,” says designer David Turner, “if people knew that an agency that worked for Waitrose were doing Metallica, it might make the band look uncool. But Lars [Ulrich, from the band] said that was bollocks and that they just wanted the best people to do this.” Turner Duckworth talked to CR about their latest project: branding the rock beast that is Metallica…

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Bristol but would consider flexible working for the right candidate


Leeds or London with travel to Leeds Min 3 days a week