Brilliantly funny new ad from Canal+

First we had the Bear, now Canal+ gives us unicorns…

First we had the Bear, now Canal+ gives us unicorns…

Canal+ has returned today with another instant classic ad, created by BETC Paris, the agency behind its earlier spots including March of the Penguins, The Bear and The Closet. The new ad features the mix of hilarity and epic drama that we’ve come to expect from the brand, this time centering on the story of Noah, and his quest to make sure that all animals are present on the ark.

Making the ad led to some unexpected conversations in the agency, according to CCO and President, Stéphane Xiberras, who comments: “The most complicated part of making the film was the kind of epic discussions we had about what a pair of unicorn balls actually look like, because no one has ever seen them. We thought of putting stars there, or little furry things. We ended up opting for a bit of sobriety. Well, a sort of sobriety at least…”


Agency: BETC Paris
ECD: Stéphane Xiberras
Creative director: Olivier Apers
Creatives: Aurélie Scalabre, Patrice Dumas
Director: Matthijs Van Heijningen
Production company: Soixante Quinze

More from CR

Green Week at LCC

As part of London College of Communication’s annual Green Week, running 9 – 13 February, a series of free workshops, talks and exhibitions will be taking place exploring environmentally conscious creative activity.

Tasty type

Our cover photographer Massimo Gammacurta creates lickable, candy letters using a mixture of sugar, corn syrup and water

Artist INSA makes his latest animated gif… from space

UK street artist INSA is known for his animated Gif-iti wall pieces, but he has upped the scale for his latest project: it required a 14,000 square metre canvas and a pair of satellites to create the world’s largest animated gif

Jean Jullien: Life Drawing, an interview

Jean Jullien’s observational take on modern life has made him one of the most sought-after image-makers around. We talked to him about his recent move to New York and his work to date. Here, we publish the full transcript of the interview

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London