Bulmers celebrates heritage in print campaign

Adam&eveDDB has created a charming print campaign celebrating cider brand Bulmers’ heritage through sharing its eccentric history.

Adam&eveDDB has created a charming print campaign celebrating cider brand Bulmers’ heritage through sharing its eccentric history.

The campaign blends the old and new, telling stories about the Bulmers brothers Percy and Fred and the brand’s provenance in a contemporary graphic style.

The ads feature archive images, sourced where possible from the Bulmers archive, alongside other design elements including a timeline and typography that convey the history of the cider brand. The brand’s evolution from family business set up in 1887 in Hereford is told in little anecdotes, featuring the family pony, Tommy, the brothers’ first tandem, their prescient mother and their Reverend father.

According to adam&eveDDB head of design, Paul Knowles, Bulmers heritage will continue to be an important part of the brand, with more stories about Percy and Fred in the pipeline.

Credits:
Agency: adam&eveDDB
Creative directors: Steve Wioland & Matt Woolner
Creatives: Steve Wioland & Matt Woolner
Design & typography: Paul Knowles
Retouching: Stanley’s Post

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