How dating app Bumble came to be is a bit of David and Goliath story. The app was founded by Whitney Wolfe Herd who formerly co-founded Tinder, an app that can be credited for changing the language, norms and rules of modern dating. Wolfe Herd broke away from Tinder, which is owned by internet giant Match Group, Inc. (owners of Match and OkCupid) to start her own challenger app.
Join our community
This article is available only to subscribers. You can join here.
CR's premium content is available only to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries.
+44 (0)2072923703 or email@example.com