Burberry: Night Creatures commercial direction

Category: Direction; Entrant: Riff Raff Films

This ad is the latest in a series of collaborations between the directing collective Megaforce and the fashion brand Burberry. While previous ads have focused on magical adventures taking place in nature, Night Creatures – which was created to advertise Burberry’s Outerwear 2022 collection – is rooted in the city.

A group of friends meet a strange creature who intercepts the bus they are on and then engage in a nocturnal ballet with it across the town. The spot was choreographed by (La) Horde, who had also collaborated with Megaforce on the previous ads in the series. “We wanted to express the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure,” say the directors.

Burberry: Night Creatures
Category: Direction
Entrant: Riff Raff Films
Production Company: Riff Raff Films
Creative/Direction: Megaforce
Executive Producer: Matthew Fone
Producers: James Waters, Matthew Fone, Tracey Cooper
Production Manager: Davina Abrahams
Production Assistants: Patch Wadsworth, Ellie De Rose
1st AD: Chris Kelly
2nd ADs: Lucy Kelly, Jess Horne
DOP: Mauro Chiarello
Locations: Carl Fairall, Salt Films
Choreographer: (LA)Horde, Arthur Harel
Choreographer Assistant: Vito Giotta
Casting Director UK: Kharmel Cochrane Casting
Casting Director France: Nohmad Casting
Talent: Alanna Archibald, Joshua Burnett-B, Nonoka Kato
Gaffer: Jonny Franklin
Production Designer: Andy Kelly
Art Director: Ashley Dando
Set Director: Claudia Lyster
VFX Supervisor: Alex Lovejoy
Post Producer: Grace Thorpe
Sound Design & Mix: Sam Ashwell, Jake Ashwell
Audio Post Producer: Olivia Ray, 750MPH
Edit Producer: Charlie Dalton
Editor: Rich Orrick @ Work Editorial
Edit Assistant: Rain Keene
Post House: The Mill
Colourist: Emiliano Serantoni / Maruf Khan
Senior Music Manager: Morell Maison
Track: Celebration, written by Guillaume Humery, published by Yom, performed by Silène/Guillaume Humery, licensed courtesy of Alter K for Komos and Planètes Rouges
Client: Burberry
VP Creative: Al Watts
Assistant Art Director: Louis Gabriel
Lead Producer: Will Preston-George
Chief Marketing Officer: Rod Manley
Chief Executive Officer: Jonathan Akeroyd
Senior Art Director: Sean Bell
Art Director: Harry Bradbury
Director of Product Management: Nicole Cobble
Head of Post Production & CGI: Luke Stazaker
Senior Music Manager: Morell Maison
Head of Production: Justyna Nowacka
Senior Producer: Rory Mills
Producer: Chloe Stevens
Project Manager: Iqrab Habib
Stylist: Lotta Volkova
Director of Styling: James Campbell
Senior Stylist: Sasha Harris
Hair Stylist: Gary Gill
Makeup Artist: Vassilis Theotokis
Manicurist: Pebbles Aikens