It’s been a big year for Burberry. Following the departure of its long-time Chief Creative Officer Christopher Bailey at the beginning of the year, Italian designer Ricardo Tisci stepped into the role back in March.
Since then, Tisci has been attempting to draw a line in the sand when it comes to Burberry’s creative output. A new, all-caps wordmark and monogram created in collaboration with designer Peter Saville were unveiled in August, replacing the fashion house’s existing 160-year-old logo of a knight sitting on a horse.
Tisci’s first Christmas ad at the helm of the fashion house also marks a clear departure from its more traditional approach to the festive season, with direction by Juno Calypso.
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