Three graduates sought to introduce their new studio to locals via a neat bit of window dressing, providing passers-by with unique prints – and a business card
Butcher’s Hook is (or perhaps that should be wil be) a three-member design studio and gallery based in an old butcher’s shop in London’s Portobello. The studio has been formed by Benio Urbanowicz, James Coltman, Josh Blanchett and Dan Jones, students from Kingston and LLC, all of whom graduate this summer.
The threesome have vowed to spend 10 per cent of their time working on local community projects and to this end plan to operate a ‘walk-in studio’ once a week, where anyone can walk in with any sized brief, “which we’ll be over the moon to work on”, they say. “We would like to become a design studio for people. All shapes and sizes of different people.”
In order to introduce themselves to the local populace, Butcher’s Hook set up a digital display using an old Nintendo Wii remote, custom made Infa-Red yellow pencils, a wireless doorbell, a printer and a few extra ingredients.
“We gave away free art made by the user themselves, with the option to receive a digital copy sent to them,” they say. “We had a great weekend, where over 150 people got involved, through their own choice… and every single one went home to find our business cards printed on the back of their own masterpiece.”
As well as launching their studio, Butcher’s Hook has also entered the project into the D&AD Student Awards in response to the brief Make Your Mark.
Regular readers may recall that Urbanowicz also won our recent BFI competition to design a book cover.
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