By the power of Tropicana

A new ad for Tropicana from DDB Paris sees the energy from oranges used to light up a neon billboard. A film, shot by Johnny Hardstaff, shows how it was done.

A new ad for Tropicana from DDB Paris sees the energy from oranges used to light up a neon billboard. A film, shot by Johnny Hardstaff, shows how it was done.

Credits:
Agency: DDB Paris
ECD: Alexandre Hervé
Creative directors: Alexander Kalchev, Siavosh Zabeti
Director: Johnny Hardstaff
Production company: Unit9

 

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