C4’s Seven Dwarves: a very small ad campaign

To promote Channel 4’s new series Seven Dwarves, 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites around London…

To promote Channel 4’s new series Seven Dwarves – an observational documentary “following the lives of seven dwarf actors as they live together and perform in a production of Snow White” (we’re not making this up) – 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites…

Twenty of the miniature billboards, each a perfect scale model of a 48-sheet poster site, complete with working lights and a stand-alone frame, have been placed in various locations around London over the last week or two including Cromwell Road and Picadilly circus.

Either the mini billboards are popular with passers by, or London councils don’t like them… becasue almost all of them have disappeared. Have you seen one around town, or even on a colleagues desk?

Credits
Agency 4Creative
Creative director Tom Tagholm
Art director / copywriter Molly Manners
Producer Edward Webster / Nick Reeves
Photographer Gary Salter
Business director Stephen Johnstone
Marketing manager Gagan Rehill

 

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000