C4’s Seven Dwarves: a very small ad campaign

To promote Channel 4’s new series Seven Dwarves, 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites around London…

To promote Channel 4’s new series Seven Dwarves – an observational documentary “following the lives of seven dwarf actors as they live together and perform in a production of Snow White” (we’re not making this up) – 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites…

Twenty of the miniature billboards, each a perfect scale model of a 48-sheet poster site, complete with working lights and a stand-alone frame, have been placed in various locations around London over the last week or two including Cromwell Road and Picadilly circus.

Either the mini billboards are popular with passers by, or London councils don’t like them… becasue almost all of them have disappeared. Have you seen one around town, or even on a colleagues desk?

Credits
Agency 4Creative
Creative director Tom Tagholm
Art director / copywriter Molly Manners
Producer Edward Webster / Nick Reeves
Photographer Gary Salter
Business director Stephen Johnstone
Marketing manager Gagan Rehill

 

You may also like

10_copy_0.jpg - 15 Wallpaper* covers by 15 image makers - 3626

15 Wallpaper* covers by 15 image makers

Wallpaper* has collaborated with GFSmith on a cover project that looks to celebrate the magazine’s 15th anniversary. 15 designers or brands were approached to each create a special cover design, to be printed on Colorplan paper stock…

ikea_0.jpg - Nice work from Ikea, L'Oreal, VW and more - 3622

Nice work from Ikea, L’Oreal, VW and more

To open this week’s nice work post, we have a new ad for Ikea from Mother, which according to the press info, aims to “inspire everyone to do something fun and unguarded in the bedroom as they wind down at bedtime”…

avon_small_0.jpg - Avon Calling - 3636

Avon Calling

Beauty brand Avon is 125 years old this September. To celebrate, it has sent us this collection of its classic ads from the 1950s, 60s and 70s…

lead_image569_0.jpg - GBH's monster Puma yacht - 3564

GBH’s monster Puma yacht

London-based design agency GBH has designed the livery and graphics for sports brand Puma’s 70 foot yacht which will compete in the Volvo Ocean Race 2011-2012. The livery features giant red octopus tentacles and a watery Puma…

basedupon_logo

3D Designer

Based Upon
bhf_logo

Creative Operations Manager

British Heart Foundation
gungho_logo

Graphic Designer

Gungho design