Cadbury Dairy Milk is continuing along its eclectic advertising path with its latest venture – a single release, with accompanying music video.
The single, titled Zingolo, celebrates the chocolate becoming Fairtrade certified. As Ghana is at the heart of its Fairtrade business, the single is made in collaboration with Ghanaian music star, Tinny, and the video, directed by Ringan Ledwidge and shown above, was also shot on location in the country. The project was created by Fallon advertising agency, who were also behind the Cadbury ads Gorilla, Trucks and Eyebrows. A preview of the music video aired on UK TV over the weekend, and the track is available to download via iTunes now.