Debuting on UK TV tonight, a new spot for Cadbury’s Dairy Milk looks set to lodge a certain Phil Collins “classic” well and truly into the collective short-term memory. Seriously, anyone who happens to be watching Big Brother this evening and clocks this fantastic minute-and-a-half spot from Fallon will be unconsciously pumping their fists and going “Woah Lord” til the early hours. You can watch it here.
Gorilla is the first in what’s set to be a series of ads that aim simply, as the Cadbury’s “Glass and a Half” website has it, “to make you smile” – in the same way the choccy bar does, of course.
The film (written and directed by Sony Balls creative director Juan Cabral) features some lovely touches – the hairy fellow even sports a studio ear-piece – and his facial expressions as the spot reaches its crescendo are a work of genius. Enjoy (we’ve embedded the film below).
Creative director/copywriter: Juan Cabral