CR reached 1m followers on Twitter today, so we thought we’d take the opportunity to look at some of our most retweeted stories and, if you’re a CR follower, tell you a bit more about the million-strong gang you’re part of. To celebrate, we also have a great CR subscription offer for you…
Thanks to our followers we’ve just reached a milestone on Twitter – to celebrate that fact we’re offering 30% off all subscriptions packages until midnight (GMT) on Friday October 17 – go here for details.
Our very first tweet, sent out on February 23 2009, read “Creative Review’s first tweet”. We like to think that it was this kind of in-depth yet pithy analysis that helped us on our way to reaching a million followers this morning.
Looking back over our 14,000 or so tweets (exporting data from Twitter Analytics) many of them certainly did OK, plenty did very well, but a select few went RT-crazy.
In fact, two of our most popular tweets ever were sent out within the last couple of months: one linked to a story on the design of Aphex Twin’s highly-anticipated new record; the other linked to images of, yes, some radical Norwegian banknote design. A look back at the stats reveals that our followers are interested in a huge range of subjects.
So, where are you from?
Well, according to TweepsMap, 29.1% of our Twitter followers are in the US, 26.3% in the UK, 3.5% from Canada, and 3.2% in India.
Indonesia represents 3% of our Twitter audience. It’s a very international crowd with a further 8.7% of followers based in 191 different nations. Listed by city, the top five places are London (6%), New York (3%), LA (2%), Jakarta (2%) and Washington DC (1%).
And what do you like?
The results show that it’s as wide a set of subjects as our audience is international – and also reflects the breadth of creativity CR aims to cover.
Using MyTopTweet we can bring up the most retweeted CR tweets of our last 3,200 but, again, exporting from Analytics and reordering the data gives us a better idea of what was popular over the last two years.
Our most retweeted RTs or MTs – i.e. retweets of images tweeted by other people, or links to external sites – include a shot of a Dutch bricklaying machine in action, a Richard Jolley cartoon for Private Eye and the news that twelve of Tom Gauld‘s Guardian strips are now – or at least were at the time – available as prints.
But looking at the most retweeted tweets that link to our own blog stories, there was a really interseting mix. So, here’s the top ten, covering the last two years.
1. We’ve noticed how images have become key to Twitter over the last few years and this one, which linked to details on our just-published World Cup issue, seemed to sum up the state of the beautiful game:
— Creative Review (@CreativeReview) June 4, 2014
2. One of Twitter’s strong points is the ability to get a message out and have it shared by a community with a common bond, even if the news is rather sad:
The great Massimo Vignelli is very ill and will be spending his last days at home. He’d like you to write to him http://t.co/Nf796QIKFY
— Creative Review (@CreativeReview) May 9, 2014
3. Sometimes the subject matter can be a little suprising (here, banknote design) – but when it looks this good, it demonstrates how great work can get people talking about all manner of things:
— Creative Review (@CreativeReview) October 8, 2014
4. No surprises here. Aphex Twin + new album + packaging by the Designers Republic x internet = RTs. A very popular tweet and blog post.
— Creative Review (@CreativeReview) September 2, 2014
5. This one for a homeless charity in London also did well – a clever idea which produced some great artwork:
— Creative Review (@CreativeReview) March 21, 2014
6. And this is powerful stuff, too. Also, the campaign certainly seems to have had an effect, as Lego recently ended its links with Shell:
— Creative Review (@CreativeReview) July 8, 2014
7. This is great as it’s our most retweeted tweet which links back to the Feed section of our site. Great creative work from Istanbul:
— Creative Review (@CreativeReview) June 11, 2014
8. Transport for London are a perennial CR Twitter favourite when it comes to communications projects produced for them. Add cycling into the mix and you have yourself a tweet with legs:
— Creative Review (@CreativeReview) June 16, 2014
9. And back to the World Cup. How to design a football kit – keeping to the FIFA rules:
— Creative Review (@CreativeReview) June 4, 2014
10. Our tenth most retweeted tweet was news of Peter Chadwick’s launch of his fantastic archive of images of Brutalism:
— Creative Review (@CreativeReview) March 11, 2014
The above is certainly an eclectic mix – but the link between them all is great creativity.
To say thank you for following us, keep an eye on the blog today for new offers on magazine subscriptions, plus we have a great selection of books from Laurence King up for grabs.
CR is on Twitter at @creativereview.
To celebrate reaching one million followers on Twitter, we’re also offering 30% off all subs packages until midnight (GMT) on Friday October 17 – go here for details.