Plastic: Can we design ourselves out of this mess?

When plastic was invented it was heralded as a miracle material and marketed as a disposable product for the carefree future. Fast forward to today and our oceans are clogged. Can design save us? asks Sophie Thomas 

It’s really hard to imagine a life without plastic. We are so reliant on it. We walk on it, and in it, drive in it (and now sometimes over it), fly in it, wear it, eat from it, sleep in it, sit on it, communicate through it, play with it, even deliberately chew it (chewing gum is a plastic). It is colourful and adaptable, affordable and attractive, and omnipresent. So far this has all been good news for designers, as we have the opportunity to specify it in our work at every occasion. Amongst other things it covers paper, colours product, builds structure, brands packaging and allows us to express creative ideas in a million different ways.

And why should we imagine doing without it? When plastic was invented it was heralded as a miracle material that could pull us up and out into a bright, colourful future following the crippling and cruel realities of the Second World War. It was marketed as a disposable product for the carefree future and was cheap to produce. Was it too good to be true?

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