Can you make it look… even worse?

It’s an unusual design brief – to make the product as unappealing as possible. But that’s exactly what proposed designs for cigarette packaging in Australia hope to achieve, using a grim combination of photography, graphic design and type

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester