Canal+ launches blockbuster new ad campaign

The French cable TV network, renowned for its witty yet epic ads, has released a new, dramatic spot, which demonstrates viscerally how a great idea can take over the mind of a screenwriter

Fans of good advertising know that a new ad from Canal+ is always cause for excitement, with the network in the past releasing such gems as The Closet, The Bear and Unicorns. The ads, created by agency BETC Paris, are often rooted in a story that delves – in an enjoyably over-the-top fashion – into how great TV shows are created. And so it is in this latest ad, which takes the viewer on a mad journey through the mind of a screenwriter as he dreams up a new script.

The epic film, which is directed by Ivan Grbovic, aims to emphasise the network’s role in creating original content – an increasingly important message to impart in today’s crowded and highly competitive market. As such, the spot also makes reference to a number of Canal+’s hugely popular series which include Spiral, The Young Pope, Versailles and The Bureau.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Guildford, Surrey