Canal+ launches ‘scream bank’ in new campaign

FCB has created a quirky new campaign for cable channel Canal+. It is based on the story of the Wilhelm Scream, a scream sound effect featured in a film in 1951 that has been used in over 200 movies since, and consequently haunts the widow of the man who recorded it…

FCB has created a quirky new campaign for cable channel Canal+. It is based on the story of the Wilhelm Scream, a scream sound effect featured in a film in 1951 that has been used in over 200 movies since, and consequently haunts the widow of the man who recorded it…

The tale of Linda Dotson Wooley, the widow of actor Shep Wooley, who originally uttered the scream in the movie Distant Drums, forms the basis of a two-minute documentary about the Wilhelm Scream for Canal+, shown below. Shep’s scream has been used in countless famous movies, from Star Wars to Toy Story, and it’s quite amazing to hear the same sound pop up again and again: poor Linda.

In addition to the film, Canal+ has launched a website, Leave Wilhelm Alone, where you can record your own scream to be added to a ‘scream bank’ of options to be used instead of the Wilhelm Scream in future movies. On the site, you are invited to scream along to three different movies. The donated screams are shown on the site within the various clips and visitors can vote on their favourites: a crew of Canal+ experts will then choose a winner from among the most popular screams. Visit the site here.

Credits:
Agencies: FCB Spain and FCB Los Angeles
ECDs: Pedro Soler, Eric Springer
Creatives: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Production company: Helo
Director: Alex Grossman
Web developers: Carlos Lainez, Miguel Iglesias

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