A gang of dwarf clowns star in this new spot for Canal+ from BETC Paris, created to promote new channel Canal+ Series…
The spot is the latest in a long series of great ads for Canal+ from BETC, which include March of the Emperor, The Closet and The Bear. In this spot, the intention was to show how gripping the TV series shown on Canal+ Series are.
“The whole campaign is based on that addictive feeling you get from watching a really good series,” says CCO and President BETC Paris, Stéphane Xiberras. “The addiction that makes you desperate to find out what happens next. We decided to build the film around that ‘hook’ that makes you want to know what’s next, just like the poor clowns in the ad.”
Agency: BETC Paris
ECD: Stéphane Xiberras
Creatives: Jean-Christophe Royer, Eric Astorgue
Director: Steve Rogers
Production company: Wanda