Anomaly: Cancer Research UK, Obesity 2019

Honourable Mention: Advertising, Print

While everyone knows that smoking can cause cancer, this ad draws on research from YouGov that suggests only 15% of people are aware obesity is the second highest preventable cause of cancer.

To help raise awareness, Anomaly created a poster campaign for Cancer Research UK that used design cues from classic cigarette packaging to help encourage people to change their behaviour.

Agency: Anomaly


Milton Keynes