“Manchester United is pleased to invite brand, marketing and communications leaders to a relaxed drinks occasion in the presence of their legendary manager, Sir Alex Ferguson CBE”.
So read a full-page ad in yesterday’s edition of Lions Daily, the Cannes advertising festival newspaper. Perhaps irked by Chelsea owner Roman Abramovich ‘s conspicuous swanning about on his super yacht, the self-styled “world’s greatest football club” now have a big boat of their own, and they have parked it in Cannes for the duration of the ad festival.