While the winners of the film categories along with the Titatnium and the Grand Prix For Good have yet to be announced, the other cateogory winners at this year’s Cannes Lions awards include top honours for R/GA, BBH London, Serviceplan Munich, and Grow Interactive…
The Cyber Lions Grand Prix was awarded not to one but to two joint winners: R/GA’s Nike+ Fuelband (shown above) which allowed wearers to track their daily movement and interact with the wearer to promote activity; and also Volontaire Stockholm’s Curators of Sweden twitter campaign in which ordinary Swedes get to tweet from the @Sweden twitter account for one week at a time:
Find credits and more info for both Cyber Lions winners here.
The Design category top prize was awarded to the Solar Annual Report 2011 by Serviceplan Munich (which also won Best in Show at the One Show in New York earlier in the year as we reported here). The report was printed with light-reactive ink meaning that the content was only visible when viewed in sunlight, highlighting perfectly the fact that Austria Solar’s business is powered by the sun. Full credits here.
The Mobile grand prix went to Grow Interactive’s digital re-imagination of Coca Cola’s classic Hilltop TV advert. Essentially it was a mobile app which allowed people to send a can of Coke to one of several vending machines around the world – the above clip shows how it worked. Credits here.
BBH London scooped the Creative Effectiveness grand prix for its Axe/Lynx Excite work that saw an invigoration of the idea that women go bananas for a guy wearing the body spray, thus coming up with the Even Angels Will Fall creative. Credits here.
The Outdoor category, as we reported yesterday, was won by Ogilvy Shanghai for Coca Cola – read that blog post here.
As soon as we hear about the remaining category winners, we’ll post them here on the blog.
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